“Long-tail keywords are longer, more specific phrases that people use when hunting for something particular online. They ain’t as common as the short, broad keywords, but they often convert better ’cause they’re more targeted and relevant to what the person is actually after. They let you reach those niche audiences and can help you get found by people who are well on their way to making a purchase or service enquiry.
“Long-tail keywords are longer, more specific phrases that people use when hunting for something particular online. They ain’t as common as the short, broad keywords, but they often convert better ’cause they’re more targeted and relevant to what the person is actually after. They let you reach those niche audiences and can help you get found by people who are well on their way to making a purchase or service enquiry.
Let me give you a few examples to help illustrate what I mean.
Imagine you’re selling handmade leather wallets. A short, broad keyword might be “leather wallets”. But with a long-tail keyword, you could get even more specific, like “handmade leather bifold wallets for men”. This kind of keyword is more likely to attract people who are specifically looking for a handmade bifold wallet for men, and it’s more likely to convert because the searcher is already further down the buying funnel.
Or let’s say you run a local cafe. A short, broad keyword might be “cafe”, but a long-tail keyword could be “organic brunch cafe in Sydney”. This type of keyword is more specific and would attract people who are specifically looking for an organic brunch spot in Sydney, increasing the likelihood that they’ll choose your cafe.
So, you see my friend, long-tail keywords are just a way of getting more specific and targeting your ideal customer more effectively. They’re an essential part of a good search engine optimization (SEO) strategy!
Here are a few examples of long-tail keywords that service businesses could target:
“Plumber in Melbourne”: For a plumbing service based in Melbourne, targeting this long-tail keyword would attract people in the area who are specifically searching for plumbing services in Melbourne.
“Carpet cleaning services in New York”: This long-tail keyword targets people in New York who are specifically looking for carpet cleaning services.
“House cleaning services in London”: Similar to the previous example, this keyword targets people in London who are looking for house cleaning services.
“Wedding photography services in Sydney”: For a wedding photography service based in Sydney, targeting this keyword would attract people in Sydney who are looking for wedding photography services.
These are just a few examples of how service businesses can use long-tail keywords to reach their target audience more effectively. By targeting these specific, highly-relevant keywords, you increase the chances of your website appearing in search results for people who are actually looking for your services, which can lead to more traffic and conversions.
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